Sunday 21 October 2012
Friday 19 October 2012
They are alive!
We have lately been working on choosing fonts for Cuca. This seems an easy enterprise but get into it and you will start seeing a new world of possibilities… and with each of them unique complications.
The first step was to choose a corporate font for our business cards, flyers, advertisements, etc. It was obviously important that this font agreed with our logo so there was much debate to select the best one and define its scope (shall we use it only for titles? Or for our tagline? And what about using it in the menu for our signature dishes?). There are so many fonts available… Reading about their description is overwhelming: warm, cool, comforting, approachable, artistic, intellectual, effective, modern, clean, trustworthy… After a while you see life in these fonts!!! But then they eventually become all blurred and you just want to give up and simply use Arial…
If this wasn’t difficult enough, we then had to choose a font for online platforms: web, blog, etc. There is then a new set of factors to take into consideration. First of all, we had to bear in mind that our target audience would use different screen sizes, Operating Systems, browsers… so the font had to be available and easy to read in all type of computers. Shall we then stick to a Sans font even if we had chosen to print on a Serif one? And what about the size? And for the headlines and titles?
Well, the hundred decisions have been made and we are crossing our fingers hoping that you love our choices as much as we do. The mystery will be revealed soon… stay tuned!
The first step was to choose a corporate font for our business cards, flyers, advertisements, etc. It was obviously important that this font agreed with our logo so there was much debate to select the best one and define its scope (shall we use it only for titles? Or for our tagline? And what about using it in the menu for our signature dishes?). There are so many fonts available… Reading about their description is overwhelming: warm, cool, comforting, approachable, artistic, intellectual, effective, modern, clean, trustworthy… After a while you see life in these fonts!!! But then they eventually become all blurred and you just want to give up and simply use Arial…
If this wasn’t difficult enough, we then had to choose a font for online platforms: web, blog, etc. There is then a new set of factors to take into consideration. First of all, we had to bear in mind that our target audience would use different screen sizes, Operating Systems, browsers… so the font had to be available and easy to read in all type of computers. Shall we then stick to a Sans font even if we had chosen to print on a Serif one? And what about the size? And for the headlines and titles?
Well, the hundred decisions have been made and we are crossing our fingers hoping that you love our choices as much as we do. The mystery will be revealed soon… stay tuned!
Wednesday 17 October 2012
Say Cheese....
Kevin had always wanted to have a small photo studio where he could take and log photos of his creations as he develops them and thus keep them organized and easily accessible. As we will need our own photos to market Cuca, we decided to get the studio done as soon as possible and we sought the advice of Raymond, the amazing photographer who is also helping us with our documentary. We bought the equipment we needed and we put it together. We absolutely love the light tent Raymond recommended, it is very easy to assemble and functions very well. It comes with several backgrounds so you can play with different colors as a contrast to the food in front. Raymond and Suyanto have been testing it and Kevin enjoyed sharing his creativity and food styling skills. Will show you the results soon!
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| Assembling the light tent |
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| Testing the light |
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| Testing Kevin's food styling skills |
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