Friday 25 March 2016

Kevin Cherkas on Madrid Fusion Manila 2016

When a few months ago we received a call from the organizers of Madrid Fusion inviting Kevin to participate in their Asian edition, we could not help from jumping up and down. Kevin participated in Madrid Fusion in Spain back in 2011 but to do so again, this time in Asia and representing Cuca, meant the world to us.

This is the first time that a restaurant from Indonesia has been selected so we are taking this opportunity very seriously and are both honored and determined to rock Manila with our presentation “Once upon a product…”. Kevin shares here some of his thoughts about what to expect.

What are you going to present?
We will be taking the audience through the magical experience of tasting something for the first time. An interesting perspective to see new ideas everywhere just by looking at food differently. This will be done in 3 ways: the first is bringing the audience back to 1776, when the Manila Galleons were transporting fascinating products from one side of the world to the other. Imagine an entire ship of new ingredients! The second way is through a modern fairy tale where I tell the story of how I arrived to Bali, discovered a new world of ingredients and began creating Cuca. My presentation will end with a series of demonstration recreating some of the dishes that have made Cuca famous.


What do you look forward to at Madrid Fusion Manila?
The excitement of the event and concentration of such amazing professionals who lead this industry with hard work, creativity and passion. Being selected among them is a huge honor.  

What do you hope to accomplish with your presentation at MFM2016?
To convey my passion for a job I absolutely adore and provide a relevant insight to the audience through a dramatic and entertaining presentation.

What are your impressions of the Philippines?
Love it! We have been to Manila before and we are still raving about how good were the traditional dishes we tried (kinilaw, lechon, sinigang). No better reason to go back than to be a part of the biggest food event of the year, I’m sure we won’t go hungry!

Do you have a message for people who will attend MFM2016?
Get ready, you have never seen anything quite like this!