Thursday, 25 October 2012

Survival food

Bali offers a superb array of fresh produce as a result of its volcanoes occasionally fertilizing the land with ash, rivers watering the rice fields and the sun gently kissing the crops. Despite the variety available in the island, daily meals here are not sociable affairs and the Balinese normally eat quickly, silently and alone sitting on the floor and using their right hand as the left one is thought to be unclean (like in many other countries in this part of the world). Usually rice and the accompanying dishes are cooked in the morning, after a trip to the market, and left in the kitchen for the family to eat whenever hungry.


In general and compared to Javanese food, Balinese dishes are more pedas (spicy) and less manis (sweet). Typical ingredients of everyday food are:

  • Rice: steamed or boiled, it is the staple food of the Balinese and base on their meals. Although the majority of rice cultivated on the island is white, red and black glutinous rice are also grown. For breakfast it is eaten in the form of boiled rice-flour dumplings sweetened with palm sugar syrup and freshly grated coconut. 
  • A variety of vegetables, most of which are gathered wild: young shoots of trees found in the family compound (starfruit for example), young fern tips, immature fruits such as jackfruit and papaya are also used as vegetables. 
  • Mature coconut: grated and added to vegetables, fried with seasonings to make a condiment or its grated flesh squeezed with water to make coconut milk for sauces.
  • Very small amounts of meat, poultry or fish. 
  • Crunchy extras such as peanuts, cryspy-fried shallots, fried tempeh (a fermented soybean cake) or many types of crisp wafer (krupuk)
  • Starchy foods such us as cassava, sweet potatoes and corn that provide a variation of flavor to rice.
  • Spicy condiments or sambals with chilly being the star ingredient.

The most popular sea products are ikan teri (a dried and salted anchovy) and sea turtles, now difficult to obtain but still eaten on festive occasions for special ceremonies. Although the seas bathing the island are rich in fish Balinese are not too keen on eating it, maybe due to the fact that mountains are traditionally regarded as the reign of the gods and in contrast the sea is believed to host the evil spirits.

Beef is very seldom eaten although certain breeds of cow are successfully raised in Bali. Generally Hindu people don't eat beef as the cow is considered holy. It is believed that cows were used as the form of transport for the god Siva and in view of this the "Pemangku" (priests) do not eat their meat. Probably derived from this, most Balinese feel uncomfortable about eating beef as they think it will give them an allergy such as getting an itchy skin or headaches. But regardless of the religious reasons, for many beef is just simply too expensive to buy so by selling the cows instead of eating them villagers can buy other much cheaper products.Pork and duck are the favorite meats, usually stuffed with spices before roasting. 

In contrast with the above, food prepared for festive occasions is elaborate, often exquisitely decorated and eaten communally. I will be going deeper into these delicacies as I get to try them...

NOTE: 

Marvin Harris, an American anthropologist, examined the cultural and material roots of dietary restrictions in many cultures. Regarding the avoidance of consuming cows among Hindus, Harris explained that in India cows were more valuable alive than dead given the fact that they provided key services to the community: they were draught animals, they gave milk and their dung was used as fuel, fertilizer and flooring. The temptation to kill them in times of drought or famine was fought by a strong religious taboo and thus they became holy animals.

La traducción en español la podéis encontrar aquí.

¡Gracias, Antonio!


Sunday, 21 October 2012

Friday, 19 October 2012

They are alive!

We have lately been working on choosing fonts for Cuca. This seems an easy enterprise but get into it and you will start seeing a new world of possibilities… and with each of them unique complications.

The first step was to choose a corporate font for our business cards, flyers, advertisements, etc. It was obviously important that this font agreed with our logo so there was much debate to select the best one and define its scope (shall we use it only for titles? Or for our tagline? And what about using it in the menu for our signature dishes?). There are so many fonts available… Reading about their description is overwhelming: warm, cool, comforting, approachable, artistic, intellectual, effective, modern, clean, trustworthy… After a while you see life in these fonts!!! But then they eventually become all blurred and you just want to give up and simply use Arial…


If this wasn’t difficult enough, we then had to choose a font for online platforms: web, blog, etc. There is then a new set of factors to take into consideration. First of all, we had to bear in mind that our target audience would use different screen sizes, Operating Systems, browsers… so the font had to be available and easy to read in all type of computers. Shall we then stick to a Sans font even if we had chosen to print on a Serif one? And what about the size? And for the headlines and titles?

Well, the hundred decisions have been made and we are crossing our fingers hoping that you love our choices as much as we do. The mystery will be revealed soon… stay tuned!